Your daily make-up ritual

Key Ingredients: Niacinamide (2%) + Hyaluronic Acid

Niacinamide Benefits

Niacinamide is one of the most respected multi-tasking skincare ingredients.

It helps:

• Improve skin barrier function
• Support moisture retention
• Visibly minimise enlarged pores
• Even skin tone and reduce dullness
• Regulate excess oil production
• Improve overall skin resilience

Hyaluronic Acid Benefits

This moisture-binding ingredient can hold up to 1,000 times its weight in water.

It helps:

• Deliver lasting hydration
• Plump the appearance of fine lines
• Improve skin smoothness
• Create a naturally dewy finish
• Enhance makeup wear by preventing dehydration

Result: Lightweight coverage with skincare benefits that leave skin looking naturally perfected rather than heavily covered.

Key Ingredients: Ceramides + Peptides

The delicate under-eye area is often the first place makeup can look dry or settle into lines.

Ceramide Benefits

Ceramides are naturally occurring lipids that make up around 50% of the skin barrier.

They help:

• Strengthen and repair the skin barrier
• Prevent moisture loss
• Reduce dryness and flaking
• Improve skin softness and comfort
• Support long-term skin health

Peptide Benefits

Peptides are amino acid chains that act as building blocks for proteins such as collagen and elastin.

They help:

• Improve the appearance of firmness
• Support smoother-looking skin
• Minimise the appearance of fine lines
• Enhance skin elasticity
• Promote a refreshed under-eye appearance

Result: Concealer that behaves more like an eye treatment, helping the under-eye area look smoother, brighter and more hydrated.

Key Ingredients: 3% Luminising Peptide Complex

Unlike traditional foundation sticks that can feel heavy, this formula is designed to create a radiant, skin-like finish.

Peptide Benefits

The peptide complex helps:

• Support collagen-rich skin appearance
• Improve skin smoothness
• Enhance radiance
• Promote a firmer-looking complexion
• Contribute to a healthy glow over time

Result: Buildable coverage with a luminous finish that reflects the Korean preference for healthy-looking skin over matte perfection.

Key Ingredients: Ceramides + Vitamin B5 (Panthenol)

Blush is often overlooked as a skincare category, but Korean beauty embraces treatment-based colour cosmetics.

Ceramides

Help maintain hydration and barrier integrity.

Vitamin B5 (Panthenol)

A highly effective soothing and moisturising ingredient.

It helps:

• Calm visible redness
• Improve moisture retention
• Support skin repair processes
• Reduce feelings of dryness and tightness
• Leave skin feeling soft and comfortable

Result: Fresh, natural colour with skincare benefits that support hydration and comfort.

Key Ingredient: Vitamin B5

A matte primer can often be associated with dryness, but this formula takes a skin-first approach.

Vitamin B5 Benefits

• Helps maintain hydration levels
• Supports the skin barrier
• Reduces moisture loss
• Soothes stressed or sensitive skin
• Improves overall skin comfort

Result: A smooth, blurred complexion without the flat, dehydrated appearance often associated with traditional mattifying primers.

Key Ingredients: Hyalur-Plump Complex (Hyaluronic Acid + Peptides)

The Korean approach to lip products focuses on hydration, comfort and naturally fuller-looking lips.

Hyaluronic Acid

• Attracts moisture to the lips
• Helps reduce the appearance of dryness
• Creates a smoother lip surface

Peptides

• Support lip volume appearance
• Improve softness and suppleness
• Enhance the look of lip contours

Result: Hydrated, comfortable lips with a subtle satin sheen and naturally fuller-looking appearance.