Our new vegan mascara provides buildable volume without flaking or smudging over time. Each lash is wrapped in light-as-air film for beautifully defined, fuller and longer lashes.
Slim brush ensures every lash is individually coated for a fuller, longer look. Lower lashes are also easier to coat
Long wearing
Water resistant
Flake-free
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Overall rating: 5.0 / 5 from 22 reviews.
Review topics: [look, mascara, lashes, brush].
"I’ve tried all sorts of mascaras over the years, most clog eyelashes & after a few hours I look like a panda. Never again now that I’ve this little beauty. After 8 hours no panda eyes, it’s lightweight, doesn’t clog, goes on so smoothly. Will be my go to mascara forever!"
"This is the first time a mascara has not shedded under my eyes and left me with panda eyes at the end of the day It really does stay put all day , does not clump and makes my lashes look longer . This is something I will certainly be buying again"
"This new formula is fab for a natural long lash look."
"After using my Joah uplifting mascara I found it does more than it says. The magic little brush just separates every eyelash to give a more flattering eye line. Love the product and would recommend"
"Ive worked in beauty for over 25 years and this mascara is a game changer 🙌 just need in more colours now xx"
"Great brush applicator, stays on well and layers lovely"
"Love my mascara, it lengthens my lashes and separates them, making it look like I’m wearing false lashes."
"This mascara gives you a natural long look"
"Making it look like I’m wearing false lashes."
"This is a great mascara. I had spent a lot of time and money looking for a mascara that I gave me the lashes I wanted with out success. I had come to the conclusion that it was my age and my lashes that were the issue. I then tried this product and discovered the look I was looking for. I love that it is water resistant too"
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