K-beauty is all about giving your skin exactly what it needs to stay healthy and radiant, rather than covering up concerns with heavy products. The results speak for themselves. And now, K-beauty has landed at MeAmora!
JOAH is a Korean skincare and make-up collection that combines luxurious formulas and advanced science to help you achieve that lit-from-within glow, without the fuss. Keep reading to explore the incredible products in this collection.
Why K-beauty?
If there’s one thing K-beauty does best, it’s hydration. Instead of harsh treatments that strip moisture, these formulations work with your skin to provide an IRL filter look.
K-beauty innovation is always two steps ahead, because your skin deserves more than yesterday’s formulas. So, what’s the secret:
· Science-backed ingredients: Korean beauty products use powerful ingredients like centella asiatica, niacinamide, collagen, and peptides to hydrate, calm, and strengthen the skin.
· Skin-friendly formulas: Instead of overwhelming the skin with strong actives, K-beauty products focus on hydration and balance, making them suitable for all skin types.
· Multi-tasking products: The latest approach to K-beauty is streamlined skincare. Every product works harder, so you get more benefits with fewer steps.
The ultimate Korean skincare routine
Your skincare routine should work with you, not against you. JOAH products are crafted to maximise results while minimising effort, so you can enjoy stunning skin without overcomplicating your routine.
Step 1: Cleanse & prep
Your routine deserves a fresh start, without stripping away what makes your skin glow in the first place. The JOAH Powder Cleanser is the glow-getter of cleansers, transforming into a soft, pH-balanced foam when mixed with water. It cools the skin and removes excess oil without disrupting moisture levels.
After cleansing, the skin needs gentle exfoliation. The JOAH Soothing Toner Pads contain 4% centella asiatica extract and willow bark extract, which help soothe the skin and neutralise redness.
With a double-sided design, the smooth side helps to calm the skin, while the embossed side helps to gently buff away dead skin cells, improving skin texture.
Step 2: Hydrate & treat
A moment of self-care can be the most effective skincare treatment. The JOAH Calm Cooling Gel-Cream Sheet Mask is infused with ginger root extract, peppermint leaf extract and xylitol, delivering deep hydration and soothing relief in just 15 minutes.
For a quick refresh during the day, a post-workout cool-down or an extra layer of hydration before make-up, the JOAH Cooling Gel Mist provides instant relief.
The innovative gel-to-mist formula blends aloe vera, centella asiatica and mint to give your skin a cool and hydrating boost.
Blemishes and breakouts can leave behind irritation and uneven texture. The JOAH Calm Blemish Spot Patches work overtime so your skin doesn’t have to.
Using centella asiatica and tea tree extract, they calm redness while preventing external bacteria from making things worse. And the best part? They’re ultra-thin and undetectable under make-up.
Step 3: Lock in moisture
Once your skin is prepped, you need to reinforce the skin’s barrier. Offering more bounce per ounce, the JOAH Collagen Boosting Kkeun Cream deeply hydrates the skin without feeling heavy.
The thread-like texture absorbs quickly, delivering a powerful blend of niacinamide, collagen and adenosine to firm, smooth and restore the skin.
Make-up that feels as good as it looks
Korean beauty products prioritise skin-loving ingredients, focusing on breathable, lightweight formulas that look stunning while working hard in the background to nourish your skin.
Complexion that looks like skin, but better
A flawless base starts with products that let your skin shine through while blurring imperfections.
The JOAH Perfecting BB Cream provides breathable, buildable coverage infused with 2% niacinamide, 3-layer hyaluronic acid, and malachite extract. It hydrates and shields against pollution, leaving a smooth, natural finish.
For a soft, natural glow, the JOAH Luminous Skin Tint Stick with 3% luminising peptides is clinically proven to provide clearer, smoother skin in just 6 weeks *. Wear it alone, under foundation for a glow boost, or as a natural highlighter.
For targeted brightening, the JOAH Hydrating Eye Serum Concealer works like a wake-up call for tired eyes. Packed with peptides and ceramides, it reduces puffiness, smooths fine lines, and brighten dark circles—all while blending like a dream.
But it’s not just for under-eyes. This versatile formula works across the entire face to conceal imperfections.
Effortless eyes and brows that stay put
Your eyes do the talking, so make them unforgettable. The JOAH Simplifeyed Quad makes it easy to create soft daytime looks or bold, smouldering eyes. Each palette includes silky mattes and luminous shimmers that blend seamlessly for a customisable finish that lasts all day.
For an instant smoky eye, the JOAH Longwear Kohl Eyeliner brings the drama without the effort. The argan oil-infused formula glides on like silk, delivering rich, waterproof colour without tugging. The built-in sharpener keeps lines crisp, while the angled smudge brush softens edges for a sultry, blended look.
For luscious lashes, the JOAH Volumizing & Lengthening Mascara (infused with Balloon Air Powder Complex) gives long, lifted definition with zero clumps or smudging. Brows stay polished with JOAH Brow Pencil & Gel, combining precise definition with a soft-hold.
Lips that steal the spotlight
The perfect pout needs long-wearing colour. The JOAH Water Color Velvet Lip Tint glides on like a serum before setting into a weightless, velvety finish. Infused with Vitamin E and Cupuaçu Butter, it locks in moisture while delivering bold, buildable pigment.
Finishing touches
The right setting products will give your look a flawless finish. JOAH Loose Setting Powder is breathable and oil-controlling, keeping make-up in place while preventing shine. JOAH Glow Liquid Highlighter, infused with peptides, provides a soft glow that enhances skin’s natural radiance without settling into fine lines.
It's time to glow your own way
You don’t need a 15-step routine to get results. At MeAmora, we provide Korean beauty products that fit into your life, not the other way round. JOAH offers you a routine your skin will thank you for, because when your skin glows, so do you.
Check out the full JOAH collection and give your routine a glow-up.
*In a clinical study for 3% Luminising Peptide
