JOAH Uplift Volumizing & Lengthening Mascara

Regular price: £13.00
Regular price: ~~£13.00~~
Sale price: £13.00

VAT included. Standard delivery from £3.50/€4. Free standard delivery when you spend £30/€35.

Product variants

Our new vegan mascara provides buildable volume without flaking or smudging over time. Each lash is wrapped in light-as-air film for beautifully defined, fuller and longer lashes.

Slim brush ensures every lash is individually coated for a fuller, longer look. Lower lashes are also easier to coat

Long wearing

Water resistant

Flake-free

Details

Each lash is wrapped in light-as-air film which maximizes all-day volume, length, and lift without clumping.
Slim brush ensures every lash is individually coated for a fuller, longer look.
Eye enhancing: achieve a deep lash color with this rich, ultra-black formula.
Contains biotin and vitamin E
Vegan and cruelty-free
3 out of 4 women saw bold, full, clump-free volume**
96% saw visibly lifted, longer-looking lashes**
100% saw more defined, and more beautiful lashes**

*In a consumer test for the Volumizing & Lengthening Mascara

How To Use

Swipe mascara from root to tip, coating each lash evenly.
Apply additional coats for extra volume, build as desired.
Apply to lower lashes for a complete eye-opening effect.

Ingredients

Water (Aqua), Acrylates/Ethylhexyl Acrylate Copolymer, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera), Synthetic Beeswax, Synthetic Wax, VP/VA Copolymer, Palmitic Acid, Stearic Acid, Pentylene Glycol, Tromethamine, Glyceryl Stearate SE, VP/Eicosene Copolymer, Cetearyl Alcohol, Oryza Sativa (Rice) Bran Wax, Polyvinyl Alcohol, 1,2-Hexanediol, Butylene Glycol, Polysorbate 80, Glyceryl Behenate, Sucrose Tetrastearate Triacetate, Silica, Alcohol, Hydroxyethylcellulose, Sorbitan Olivate, Laureth-21, Biotin, Hydrogenated Rapeseed Oil, Tocopheryl Acetate, Hydrogenated Vegetable Oil, Caprylyl Glycol, Ethylhexylglycerin, Sodium Dehydroacetate, Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Iron Oxides (CI 77499)

Fast Delivery

Easy Returns

Cruelty Free

Overall rating: 5.0 / 5 from 24 reviews.

AI Generated Review Summary

Summary topics

Review topics: ["look","price","mascara","lashes","brush"].

Review highlights

Reviews

Love the mascara, easy to

"Love the mascara, easy to apply and remove, great price."

— Ann D. (5/5)

Stunning

"I’ve tried all sorts of mascaras over the years, most clog eyelashes & after a few hours I look like a panda. Never again now that I’ve this little beauty. After 8 hours no panda eyes, it’s lightweight, doesn’t clog, goes on so smoothly. Will be my go to mascara forever!"

— Gordana P. (5/5)

Fantastic

"This is the first time a mascara has not shedded under my eyes and left me with panda eyes at the end of the day It really does stay put all day , does not clump and makes my lashes look longer . This is something I will certainly be buying again"

— Julie D. (5/5)

Joah mascara.

"This new formula is fab for a natural long lash look."

— Pauline A. (5/5)

Magnificent Mascara

"After using my Joah uplifting mascara I found it does more than it says. The magic little brush just separates every eyelash to give a more flattering eye line. Love the product and would recommend"

— Mary J. (5/5)

The best

"Ive worked in beauty for over 25 years and this mascara is a game changer 🙌 just need in more colours now xx"

— Paula S. (5/5)

Mascara

"Best Mascara on the market"

— Jenna P. (5/5)

"Brilliant mascara and brilliant value"

— Kizzy (5/5)

Lovely mascara

"Great brush applicator, stays on well and layers lovely"

— Diana M. (5/5)

Amazing product

"Love my mascara, it lengthens my lashes and separates them, making it look like I’m wearing false lashes."

— Laurie S. (5/5)