• JOAH Uplift Volumizing & Lengthening Mascara
  • JOAH Uplift Volumizing & Lengthening Mascara
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JOAH Uplift Volumizing & Lengthening Mascara

£10.40
£13.00
£10.40
VAT included. Standard delivery from £3.50/€4. Free standard delivery when you spend £30/€35.

Our new vegan mascara provides buildable volume without flaking or smudging over time. Each lash is wrapped in light-as-air film for beautifully defined, fuller and longer lashes.

Slim brush ensures every lash is individually coated for a fuller, longer look. Lower lashes are also easier to coat

Long wearing

Water resistant

Flake-free

 

Details
  • Each lash is wrapped in light-as-air film which maximizes all-day volume, length, and lift without clumping.
  • Slim brush ensures every lash is individually coated for a fuller, longer look.  
  • Eye enhancing: achieve a deep lash color with this rich, ultra-black formula.
  • Contains biotin and vitamin E
  • Vegan and cruelty-free
  • 3 out of 4 women saw bold, full, clump-free volume**
  • 96% saw visibly lifted, longer-looking lashes**
  • 100% saw more defined, and more beautiful lashes**

*In a consumer test for the Volumizing & Lengthening Mascara
How To Use
  • Swipe mascara from root to tip, coating each lash evenly.
  • Apply additional coats for extra volume, build as desired. 
  • Apply to lower lashes for a complete eye-opening effect.
Ingredients

Water (Aqua), Acrylates/Ethylhexyl Acrylate Copolymer, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera), Synthetic Beeswax, Synthetic Wax, VP/VA Copolymer, Palmitic Acid, Stearic Acid, Pentylene Glycol, Tromethamine, Glyceryl Stearate SE, VP/Eicosene Copolymer, Cetearyl Alcohol, Oryza Sativa (Rice) Bran Wax, Polyvinyl Alcohol, 1,2-Hexanediol, Butylene Glycol, Polysorbate 80, Glyceryl Behenate, Sucrose Tetrastearate Triacetate, Silica, Alcohol, Hydroxyethylcellulose, Sorbitan Olivate, Laureth-21, Biotin, Hydrogenated Rapeseed Oil, Tocopheryl Acetate, Hydrogenated Vegetable Oil, Caprylyl Glycol, Ethylhexylglycerin, Sodium Dehydroacetate, Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Iron Oxides (CI 77499)
    Fast Delivery
    Fast Delivery
    Easy Returns
    Easy Returns
    New
    New
    Cruelty Free
    Cruelty Free
    JOAH Uplift Volumizing & Lengthening Mascara
    JOAH Uplift Volumizing & Lengthening Mascara

    Overall rating: 4.982143 / 5 from 56 reviews.

    AI Generated Review Summary

    JOAH Uplift Volumizing & Lengthening Mascara offers buildable volume with a slim brush for individual lash coating. It provides a natural, defined long look and is water-resistant, flake-free, and long-wearing. Some users reported clumping, but overall, it enhances lash appearance.

    Summary topics

    • Natural Long Look (20%): Many customers stated that this mascara gives a natural long look and provides a more defined look.
    • Lash Appearance (20%): The feedback is varied, some users found the mascara clumping while others found it made their lashes look longer.

    Review topics: ["quality","results","look","price","length","volume","mascara","lashes","clumps","smudging","brush","flaking","application","wand"].

    Review highlights

    • "Lashes look natural as no clumping." — Zoey T.
    • "My lashes look amazing!" — Louise S.
    • "This new formula is fab for a natural long lash look." — Pauline A.

    Reviews

    I loved the thinner wand

    "I loved the thinner wand as it made coating the inner and outer corner lashes easier, without poking the wand in my eye or blabbing mascara on my eyelid!! It also glides on like dream with no clumping. Very impressed."

    — Sarah W. (5/5)

    Beautiful results and so easy to apply!

    "I really enjoy using this mascara! It is very easy and comfortable to apply, and I love the result it gives my lashes. My lashes look beautifully defined and enhanced without the application feeling difficult or like I have to keep working with the product to get a nice result. For me, a good mascara needs to be easy to use and make my lashes look beautiful, and this one does exactly that. It has quickly become a mascara I really enjoy reaching for. Another lovely JOAH product and definitely one I would recommend! 5 stars from this Dutch girl! 🇳🇱 ⭐⭐⭐⭐⭐"

    — Deborah L. (5/5)

    Mascara

    "Thanks to Tahn’s advice and her videos I decided to get this mascara and it’s brilliant I can honestly say I only received it today but I am well impressed. Plus my eldest grandson is called Joah so he’s impressed that Nana has things with his name on 🥰"

    — Julie (5/5)

    Joah mascara

    "This is the best mascara I have used in a long time easy light weight only 1 coat needed to give me natural looking long length lashes people ask if I had lashes on and I get to say no its just mascara"

    — Krystle F. (5/5)

    Mascara

    "I can't believe how much of a difference this mascara makes to my lashes! I have very fair lashes and just one coat makes them stand out"

    — Lauren J. (5/5)

    "Quick delivery and really nice quality products."

    — L (5/5)

    Does what it says in the title of the product.

    "Lengthens and adds volume, without clumping or looking unnatural."

    — Anne W. (4/5)

    Naturally perfect

    "I am using my JOAH mascara for the first time today whilst getting ready for an interview. LOVE this product. It’s just feels different when applying, no cloggy/clumpy bits…no stray particles going in my eyes. It’s lush and I am heading off for my interview feeling and looking my best 😍:hands_heart_light_skin_tone: and only £13!!"

    — Marie G. (5/5)

    Best mascara ever!

    "Looks amazing on, no clumping, no smudging & stays put all day. Absolutely love it"

    — Alison F. (5/5)

    Amazing product 👌

    "The mascara is incredibly long-lasting and doesn't smudge all day. It recently passed my spa test, where I used the swimming pool, jacuzzi, dry sauna, and steam room. I highly recommend it. 👌"

    — Anita (5/5)

    Q&A